According to SmallBizGenius, 75% of online searchers never go past the first page of results.

For your small business, appearing on the first page of Google’s search results can make all the difference. It can boost local visibility, increasing your leads. However, intense competition can make getting to the first page challenging.

You can overcome this challenge by investing in local SEO strategies like the Local 3 Pack. Read on to discover what the Local 3 Pack is and how it can help your small business.

What is the Google Local 3 Pack?

The Google Local 3 pack is the top three local businesses on the search result query. It usually appears above organic results at the top of Google’s SERP. It offers essential details about each of the three businesses, such as:

• Business name
• Address
• Phone number
• Business Category
• Customer reviews and rating
• Business hours
• Website link
• A map showing the business location

The information makes it easy for potential customers to learn about the business. They know when the business opens and how to contact it to place an order or ask questions.

Why the Google Local 3 Pack Matters for Small Businesses

As a small business owner, you might face stiff competition from other large companies with massive marketing budgets. These companies can afford to spend thousands of dollars on SEO and digital marketing.

Google Local 3 pack aims to level the playing field, helping your small business gain online visibility. You can leverage it to;

Boost Local Visibility 

Appearing in the local 3 pack gives your small business prime real estate at the top of the search results. Most potential customers will find your business after a quick search. They’ll still learn about your business even if they don’t click your website link.

They’ll know your business names and the products you sell. These things can significantly increase your brand’s exposure. They can help you build brand awareness, making you stand out even against other large businesses.

Target Local Traffic 

Your small business should strive to find nearby potential customers who can easily visit your store. Google 3 Pack can help you achieve this goal. It ensures that people searching for services or products in your area see your business.

It provides a map showing your business’s exact location, encouraging people to visit. You can leverage this Google feature to increase foot traffic to your store.

Build Trust 

People rely on Google’s recommendations when shopping for services and products online. They disregard businesses they cannot find online. That’s why your business should optimize for local search to build trust.

Leveraging the Google 3 pack can help you accomplish this goal. It helps you get on the top of the search results. People can easily find customer reviews and ratings, which provide additional information about your business.

If your business has numerous positive reviews and high ratings, it will have a high conversion rate. So, regularly review the reviews and respond to as many of them as possible. This will show potential customers that you value feedback.

Cost-Effective Marketing 

Small business marketing can be challenging due to a limited budget. You may not have enough money for paid advertisements like Google ads. Google’s local 3 pack offers an inexpensive way for small businesses to promote their services/products.

They don’t pay Google to appear on the first search results page. All they need is to optimize their websites for local SEO. To achieve this goal, they can get professional help at a fair rate.

Increase Website Traffic

With your business website featured on the first page of the search result, people are more likely to click. You’re likely to generate massive website traffic, which can boost brand awareness and your search engine ranking.

Your business should look for ways to capitalize on the high traffic. The plan is to increase leads and improve your conversation rate.

Local Insights and Analytics 

Google’s local 3-pack offers small businesses valuable insights into their online performance. All they need to do is access their Google Business Profile dashboard to access this data. You’ll find out how many people click on your business, request directions, or call directly from your local 3-pack listing.

You can discover the keywords and phrases people use when your business appears in the search results. With this data, it can be easy to refine your local SEO strategies. You can start using commonly used keywords and phrases to boost visibility.

Factors That Determine Google Local 3 Pack Rankings

Understanding things that Google checks to decide the local 3 pack can help you refine your local SEO strategies. You’ll know how to become one of these top three businesses on the first search results page.

Proximity is the first thing that determines the local 3-pack ranking. Google prioritizes businesses that are physically close to the individual searching. Sadly, many small businesses fail to indicate their locations in their Google Business Profiles.

Provide relevant and accurate information about your business location to avoid this mistake. If you relocate, update the new address.

Relevance is the other thing that Google checks to determine the local 3-pack ranking. They want to ensure the search results match the user’s intent. Ensure that you optimize your business website with relevant keywords and categories.

Your company’s online presence will greatly impact its ranking among the top three businesses. Conduct regular SEO audits to boost your website’s visibility, and consider seeking professional SEO services to give your small business a competitive edge.

Use Google Local 3 Pack to Boost Online Visibility

Your small business can stand out against large brands by utilizing Google local search. That’s why you should look for ways to use Google’s local 3 Pack. However, as an entrepreneur, you might have limited local SEO expertise.

Besides, you most likely have other things demanding your attention and time. WSI can help you overcome all these challenges. We are a reputable SEO company, and you can trust us to deliver services that suit your needs.

Contact us today to schedule a free consultation and learn how we can help your small business.

Learn more about WSI Proven Results.