Case Study – Boosting Patient Bookings by 60% for a Harrisburg, NC Chiropractor
Client: Chiropractor, Harrisburg, NC
Problem:
The Harrisburg Chiropractor faced a challenge with patient acquisition, particularly in attracting new patients through online channels. Despite having a website and social media presence, their digital marketing efforts were not translating into significant patient bookings. The practice struggled with low visibility on search engines and low engagement on social media platforms, resulting in fewer new patient inquiries.
Solution:
We implemented a comprehensive digital marketing strategy that included the following:
- Search Engine Optimization (SEO):Optimized their website for local search terms like “chiropractor in Harrisburg, NC” and “functional medicine in Harrisburg.” We also improved on-page SEO by restructuring content, improving meta tags, and ensuring mobile-friendliness.
- Google Ads Campaign:Launched targeted Google Ads campaigns focused on local keywords to capture potential patients searching for chiropractic services in the area.
- Social Media Management:Developed and executed a content strategy for social media platforms, including educational posts about chiropractic care, patient testimonials, and special offers. Created Facebook and Instagram ads to target chiropractic care and functional medicine.
- Email Marketing:Created an email campaign targeting existing patients with a referral program and informative newsletters to increase patient retention and encourage word-of-mouth referrals.
Outcomes:
- Increased Website Traffic:Website traffic increased by 85% within the first three months, with a significant rise in organic search traffic.
- Higher Conversion Rates:The conversion rate on the website improved from 2.5% to 7%, leading to more patient bookings.
- Patient Acquisition:New patient inquiries increased by 60%, directly attributed to the Google Ads campaigns and improved search engine visibility.
- Social Media Engagement:Social media engagement grew by 150%, resulting in higher brand awareness and patient interaction. The Facebook and Instagram ads acquired an additional 16 patient leads in the first month.
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